Sessions

How Web Accessibility Can Help Your Business Reach an Untapped Market of $220 Billion by Lori LaneThis overview presentation will discuss how web accessibility helps small businesses and companies earn revenues from an untapped $220 billion dollar market of purchasing power. Having an accessible website will help your business reach more customers than your competitors. Marketing, legality, and corporate social responsibility (CSR) are important in creating a strong accessible online presence. You will come away with valued knowledge and ideas that will greatly enhance your business presence in the community by learning more about: Marketing, legality, and CSR.

Can Your Business Grow $1 Million or More? by Corey Hansen
Businesses with revenues of $1 million to $5 million have a survival rate five times higher than those below $1 million, and most entrepreneurs average 20 years to build a sustainable success.  Some need only 2-5 years.  What’s the difference?  The Hot100Business process is based on research of the best practices of hundreds of successful entrepreneurs, and how to accelerate the growth and profitability of most any business.   This two hour workshop will take you through the process of designing your business to achieve revenue growth of $1 million or more, for those that want to accelerate their growth and profitability.




Step By Step:  Creating Facebook Ads by Greg Marshall 
Facebook ads can be some of most powerful and the least expensive advertisements for small businesses to use. Highly targeted, these ads can sell products or services at a relatively low cost to you--the trick is creating them properly.


It's All About The Cash by Bill Pate
Your business can be very successful, yet at the same time struggling to pay bills.  As Bill will tell you, it’s all about the cash.  This session will look at the steps you should take to insure your business  has the cash it needs to pay bill month to month.  With these steps, you can make your cash flow smooth and consistent.

The New Cool:  Embracing Values, Technology, Reinvention and Innovation in the New Economy by Steve Burke

No matter your business, it will look and perform differently in the post-recover economy. Come learn from Steve how your business will have to become a values-based business that will have to embrace innovation and technology to thrive.


Six things You Should Know About Your Competitors by Jane Atherton
Do you know who your competitors are?  What do you really know?  This session explores the six most important things you should know about your primary competitors and what to do with that information.

Evernote:  Organizing Your Notes Across All Your Gadgets by Greg Marshall
Evernote is a a great program that no one has heard about.  If you use a smartphone or a ipad, come learn how to take notes, organize those notes and access your notes across all of your gadgets and computers.  This may be the last organization program you will ever need.

Brands Are Not Just For Cattle by Jessica Renner
Whens the last time you seriously thought about your brand?  Your business brand is the most critical marketing assets you own.  Building and maintaining that brand is as important as selling your services and products.  In this session Jessica will give you information on how to build and maintain a solid business brand.

It Takes More Than a Tweet by Karen Watts
Social media has changed the world of entrepreneurs. Even very small businesses can reach out internationally and solopreneurs can avoid the isolation of working alone. Thanks to Twitter, Facebook, LinkedIn and the like the online business community is a much more closely knit place. However, many deals still happen over a handshake and one bonehead post online can follow you forever. It's not enough to use the new tools of social media; you must incorporate great traditional communications skills as well. How can you get the most out of social media and avoid the most common mistakes? Discover how to blend the best of old and new and grow your business.

Tools for Growing Revenue by Lori Richardson

There are hundreds of social media, emailing and customer relationship management tools available on the market.  The right combination can help you make sales happen. The wrong combo just wastes time and money.  Join sales and social media expert Lori Richardson as she shows you some of the best tools available and how to combine them together, along with your business building "MINDSET"  to build solid strategies and grow your revenues. Valuable prizes will be given away in this session.



Applying Lean Principles to YOUR Business by Asbury Lockett
Lean is a system for identifying and eliminating waste in your processes.  Fixing less than perfect processes in your business can result in huge positive impacts.  This isn’t just for manufacturers!  Any business can apply Lean principles and its application is only limited by your creativity.  This interactive session will teach you what Lean is, what it isn’t and teach you to understand what “waste” is and steps to take to reduce it.  Bring your questions!

How to Locate and Negotiate Space for YOUR Business by Neal Swanson
This class is intended to be a crash course in site selection and deal term negotiation for those looking to lease or buy retail, office, or industrial property for their business.  Topics include how to search for commercial space, tips on negotiating the best lease or purchase contract, and the pitfalls to avoid whether your business hasn’t opened yet or you have various locations and you’re looking to expand.   Through case studies, participants will learn the numerous types of leases that exist, the challenges with zoning, whether to buy or lease, and legal strategies to protect their business in the future.


Tactics for Growing YOUR business by Kirk Davis
How do you grow your business in a down economy? This class will give practical insights and best practices for out competing and winning with customers. You will learn how to:
  • ·Increase the likelihood of business survival by 500%
  • ·Become the best choice for your customer
  • ·Gather useful customer feedback
  • ·Promote your "Unfair Advantage”
  • ·Get your employees engaged
  • ·Decide your next best move


NAFTA & Other Tariffs by April Collier
Importation from Mexico or Canada doesn't have to be difficult as long as you know the rules involved and pay heed to the pros and cons of utilizing NAFTA for your transactions. While NAFTA is designed to remove tariffs between the three countries, meeting the eligibility requirements requires thoughtful navigation by both the exporter and importer.  This session is designed to assist you in understanding your responsibilities under NAFTA, and to provide you with practical solutions for certifying your products for preferential tariff treatment.  We will also provide an overview of other free trade agreements and general tariff treatments.


Constant Contact and Your Social Media Strategy by Dana Pethia
Constant Contact allows you to easily send electronic newsletters to subscribers who have opted into your mailing list.  The big question is how does this work as part of your marketing strategy?  This session will focus not on Constant Contact but how email newsletters, surveys, and other tools fit into your marketing strategy along with other social media techniques.  Taught by Dana Pethia, Constant Contacts regional trainer and social media expert.

Is That a Good Business You're Buying (or Selling)? by Zev Siegl

How do experts analyze a business?  This session is not about what price at which you buy (or sell). It’s a 50-minute look at how to find out how a company is performing.  Using a case study, Zev Siegl shows us how to scan through basic financial information to find hidden gems of insight about the business.  Even if you’re not quite ready to buy (or sell), this session gives you tools you can put to work immediately.



Hands-on Help Stations
  • QuickBooks Help Station with Bill Pate
  • Social Media Help Station with Lori Richardson
  • General Computer / Software Questions with Greg Marshall
  • Constant Contact Help Station with Dana Pethia