Three things that will define the successful business in the post recession recovery:

1) You will have to be a "values based" business. You have to make something that people value enough to want to buy and that makes a difference in their lives. You will have to have a business that provides value to your customers, your employees and the owners and other funders.

2) You will have to embrace technology, innovation and reinvention. This will take the willingness to encourage creativity, think outside the box, study current trends, invent, reinvent and do it again. This can happen in any business of any size.

3) You have to be willing to have at least as much fun studying and practicing the business skills needed to make your business a success as the technical skills related to whatever product or service you produce and sell.

Hear more at Steve Burke’s talk on The New Cool at ThinkBiz 2011!